Whether you are a new customer or a family that has shopped with us for generations, we welcome you! You will find that our store is very special from our greeting at the door, to our beautiful selections of jewelry and our desire to assist you in selecting that perfect gift that will always be treasured. We are honored to share with you so many of life’s blessed moments. The engagement of a couple in love, the miracle of a new baby or the celebration of a golden anniversary.

We are delighted to help a couple design the perfect diamond engagement ring. We have over 200 semi mounts in our store and a beautiful collection of loose diamonds to place as the center. We carry lovely round brilliants, beautiful cushions, radiant and princess cuts and striking emerald and square emerald cut diamonds.

We offer traditional beautiful jewelry in 14 Kt. and 18 Kt. white, pink and yellow gold and sterling silver. We also carry innovative designs in tungsten and stainless steel. The jewelry industry is ever evolving with new designs, stone setting techniques, metals and products. We meet with jewelers from around the world to bring you the very best! Vintage inspired jewelry, black and white diamond combinations and pink gold are so beautiful this year!

Our staff takes great pride in getting to know you and takes a sincere interest in helping you select the perfect piece for your occasion Beautiful jewelry is one of those rare things that pass from generation to generation. We embrace the opportunity to reset stones from a sentimental ring, which belonged to great grandmother, into a beautiful new ring that will be cherished by a young woman today. Our skilled jewelers are prepared to complete simple repairs, reset diamonds or custom design and cast your unique designs.

We recently helped one of our customers, a soldier currently serving in Afghanistan, pull off a huge surprise for his wife. She was flying from their home in Virginia to Waco to visit family. While she was here, her husband ask her to drop off a repair. When she arrived, we phoned him. He surprised her with a 1.52 carats pear shape diamond ring. We accomplished this over numerous emails, texts, pictures and phone calls. We were all in tears! What a moment!

We are very thankful for the patronage of our customers over the last forty-five years. Our commitment to share what God has blessed us with is integrated into our family business plan and we joyfully give back to our community. We invite you to drop by and enjoy the pretty’s in our store. The pink gold collection is so very sleek and pretty. A fabulous collections of Gold in Vogue! Inspiring sleek designs with a geometric and stiletto edge. Modern silhouettes with bold angels and soft curves.  As always, we offer free 12 month layaway, financing through Jewelers Reserve and free gift wrapping while you wait. If you have never visited our store, this is your invitation. We are at 2816 Marketplace Dr, Waco, TX 76711 We welcome you and look forward to serving you. We have something special waiting for you!